Three phases,
scoped to where you are.
Most brands do not need all three. The point of starting with an assessment is finding out which one you are actually in.
Why now
Digital Product Passports are no longer a future scenario. The EU has legislated them into existence, and the implementation timeline is measured in months rather than years. Building DPP infrastructure correctly takes 12 to 24 months. For most organisations, that work needs to start now.
Regulatory momentum
The EU ESPR entered into force in July 2024, establishing Digital Product Passports as a mandatory requirement across a growing list of product categories. The Battery Regulation has already set the template. Sector-by-sector delegated acts are being finalised — and the window to prepare is compressing rapidly.
Infrastructure complexity
DPP implementation is not a software purchase. It requires data architecture decisions, cross-functional alignment, supply chain integration, and careful technology selection across a fragmented vendor landscape. Brands that underestimate this complexity will face costly restarts. Those that start now — correctly — will have a structural advantage.
Strategic opportunity
DPPs done well are not a compliance burden. They are the product identity infrastructure of the next decade — enabling lifecycle services, authenticated resale, client engagement, third-party authorisation, and brand ecosystems built on verified product truth. The brands shaping this now will define the category.
How the work runs
Each phase ends in something a board can read and act on, and each one is a decision point rather than a commitment to the next.
Gap assessment
2–4 weeksUnderstand where you stand today across data, systems, organisation, and compliance readiness. A structured diagnostic that turns ambiguity into clarity.
Programme design
8–10 weeksDefine your DPP strategy, operating model, data architecture, technology stack, and roadmap. The foundation everything else is built on.
Programme implementation
Execute with the right partners, governance, and deployment plan. Sustained advisory through pilots, integration, and scale. At the pace your organisation can absorb.
Start where phase one starts
The gap assessment is the phase most programmes need and the only one that has to come first. It runs two to four weeks and ends in a roadmap a board can fund.